Restaurant operators Hospitality groups across urban and regional areas Australia are adopting CRM platforms hospitality-specific CRM systems to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to segment guest types trigger marketing.
At Aspire CRM strategy team aspirehospitality, we deploy, configure and optimise CRM systems build retention journeys for guests to suit each brand’s tech stack and operations style, offer, and team workflow.
Common CRM features for hospitality:
* Automated guest journeys Birthday and re-engagement triggers
* First-party data capture POS integration
* Feedback loops Review request automations
* Segment-based offers Group-specific campaigns
Why venues need CRM:
* Social reach is declining Ad costs are rising
* Rebookings outperform new leads Loyalty lowers CAC
* Personalisation drives spend Hospitality is relationship-based
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Multi-site café group used tags to tailor promos
* Rooftop bar improved Google ratings using CRM review asks Quick-service venue reduced churn by 28% using CRM segmentation
Pain points solved:
* Inconsistent data across bookings Too many guest channels, no single view
* Offers not reaching the right guests No link between bookings and marketing
CRM platform functions deployed restaurant technology solutions Australia by aspirehospitality.com.au aspirehospitality.com.au:
* Segmentation based on real spend Email + SMS journeys
* Guest tagging and preferences Automated loyalty triggers
* Visibility across venues Visibility across venues
Hospitality CRM searches we see trending:
* "best CRM for restaurants"
* "hospitality loyalty program CRM"
* "multi-site CRM tools"
Start here:
* {Visit the CRM strategy hub
* Book a 1:1 consult
* Unlock guest loyalty
aspirehospitality.com.au —
where loyalty meets revenue.